All Posts by eurocloud Keyword

View:
 
View:
avatar

Cloud is at an inflection point, but let's get things clear

BusinessCloud9On behalf of EuroCloud, I've just posted over at BusinessCloud9's revamped site.  They've gone for a new, clean and simple style and simple logo, which looks good.  

My first post there explains that at the start of 2011 a number of things are happening in the market, and particularly the UK, that mean Cloud Computing is at an important inflection point.  The Cloud is about to become a mainstream approach to be considered not just by CIOs, IT departments of larger companies and the tech savvy early adopters, but for the average business woman and man in the street too.  They are on the receiving end of some significant new marketing of the Cloud topic: As usual we IT solution providers are too steeped in our own jargon and hype, and that makes us lousy at getting the message across in business terms.  Please go over and read the full post, ...
avatar

Is the Cloud term an asset, or just marketing hype?

A few things came together for me this week around the Cloud term.  I spent time with one of my best customers discussing online accounting, what we should do to improve the product we represent in the UK, and how we should position to beat the incumbent in the small business market, Sage.  But the first thing that Philip Woodgate told us was how useful the Cloud term is for the clients and business people he deals with.  These are business from small, to medium to International where he struggled explaining SaaS 3 or 4 years ago when he started promoting the concept.  He thinks the Cloud term makes it much easier to "get" for the average business.  

The next thing was this post on ReadWriteCloud with Wordpress.com founder Mat Mullenweg suggesting the Cloud is marketing speak.   Mat was explaining how a recent outage in their service occurred.  Alex William's wrote in the article:
"The cloud gets blamed for almost any online outage these days. It used to be that we'd just say the service went down and there was a failure at the host or the data center.   Sure enough, the Wordpress.com outage is not a cloud disaster. Instead, .. ...
avatar

The SaaS applications wiki - open for business

Over on AccountingWEB's forums (you need an AWEB account to log in, but it's free) there have been some heavy exchanges discussing the barriers to adoption of Cloud solutions by accountants in practice in the UK.  I found it interesting, but sadly the dialogue has been too vendor driven, with plenty of verbiage from the opponents of SaaS and the Cloud, along with positive stuff from evangelists like me.  I couldn't resist chipping in to make the business case for SaaS and the cloud, but Gary Turner of Xero thought we weren't being too helpful for the accountant audience because it was all getting too "inside baseball".    That was a new one on me, but the trusty Wikipedia describes the expression as follows:
"The expression "inside baseball" is sometimes used as a metaphor for details or minutia of a subject so detailed that they generally are not well known by outsiders."
Part of the need for going through the arguments (again) is that although AccountingWEB has some good reviews of the available products, and has covered the online accounting topic to some degree, there isn't one place that pulls together the SaaS and cloud story or lays out the ...
avatar

EuroCloud UK members making sense of Cloud standards and security

The newly formed EuroCloud UK group held their first member meeting a week ago  at the Thistle City Barbican Hotel - a panel led group discussion on Cloud standards and security.  Chaired by Phil Wainewright, the panel experts were Dr. Guy Bunker, independent consultant and blogger, formerly Symantec's chief scientist and co-author of ENISA's cloud security assessment document, Ian Moyse, Channel Director of SaaS provider Webroot, and Adrian Wright, MD, Secoda Risk Management, formerly global head of information security at Reuters.  

In the spirit of cooperation we had invited Lloyd Adams from Intellect and Jairo Rojas from BASDA because we want to ensure that the three UK Cloud and SaaS vendor groups keep in close contact and try to coordinate their various deliverables and activities as much as is practical.  In addition we invited Richard Anning who heads the ICAEW's IT Faculty.  As I've reported before, Phil, Jairo, Richard and I have been in discussions, triggered by Dennis Howlett, about trying to achieve some form of pragmatic standard or quality mark on security and best practice.  We decided to use this discussion to identify if there ...
avatar

Can Cloud vendors move beyond the terminology debate?

I recently mentioned Richard Messik's great post castigating Cloud vendors on their jargon overload in the panel discussions at Softworld back in October.  Over on AccountingWEB there has been some vigorous debate around the Cloud issues in discussion threads on whether accountants should be talking to their clients about Cloud Computing, the business case for SaaS, or the terminology itself.  If you meander through the discussions I draw three conclusions:

  1.  There is plenty of confusion about the terminology, jargon and marketing hype spinning around the topic.
  2. The debate goes all over the place, highlighting a definite need for education and resources to explain  the business benefits with more use cases and good examples.
  3. There is a group of anti SaaS/Cloud types on AccountingWEB (like many places elsewhere) who seem more keen to argue about semantics and jargon, rather than moving the debate on to business value.

Dennis suggested this is a self inflicted wound and highlighted how some vendors are avoiding the Cloud term.  Back on those AccountingWEB discussions, Gary Turner of Xero commented:

"I'm really struggling to find .. ...

avatar

Will EuroCloud provide some clarity and direction?

One of my recent "quotes of the week" was Lord Puttnam's excellent:
“Technology can only serve as a bridge, never as a destination.”
In recent weeks there has been plenty of activity around the Cloud Computing bridge  with way too much emphasis on jargon and technicalities.  The Intellect SaaS Group has started and is just about to publish a white paper to address that issue.  BASDA has formed a Cloud SIG.  Last week's Cloud p...