At our social business event back in September, during Social Media Week London, we could feel something in the atmosphere. A mood in the room, a sense of excitement and change. Digital disruption is happening at a rapid rate. Everyone's business model is under threat from the move to digital across all industries. The average Enterprise has to change or get leapfrogged by a newer, more nimble competitor. Being average won't cut it any more That got us thinking. The us, is Alan Patrick, Janet Parkinson and I - the team formerly known as Patchwork Elephant (we've got a new name now). We all met last decade at London's Tuttle Club and have been crossing paths, working together and talking around the intersection of business and social tools on a regular basis ever since. The eight different perspectives presented on the future of social business at that last event, combined with the resultant reaction and discussion, along with the commentary we see on our favourite blogs pushed us in to action. We have some strong opinions around the social business topic. About the thought leaders, companies and practitioners that are ...
As part of London's Social Media Week
we put on an event called Social Business – The Patchwork Elephant Revisited
asking "What next for Social Business?". We were kindly sponsored by our friends here at CompareTheCloud.net
and we introduced the event and the speakers in an earlier post
. The idea was to get 8 different perspectives on where we are at, and where we go next, with using social and collaboration tools "inside" the business to add value and work more effectively. Why is the "Social" word seen with such suspicion by some executives in the C-suite? With the explosion of social media use in marketing or customer support reaching out of the organisation, why aren't more companies using it all over their organisations? We believe change is happening, but why aren't we further forward with "Social Business"?
A few weeks after our event, Chris Heuer did a guest post on Brian Solis' blog that moved in to the same territory we covered asking Social Business is Dead! Long Live What’s Next!
and highlighted the problem with:
"While the ideas behind the moniker are invaluable in defining the future of work, most large companies simply . ...
This week is Social Media Week
in London (but also Berlin, Bogota, Chicago, Los Angeles, Mumbai, Sao Paulo and Toronto). There is a packed schedule of events each day, heavily oriented towards social media marketing and using social to promote your brand and connect with your customers, fans and community in general. We (Alan Patrick, Janet Parkinson and I) are running one of the few events of this week that talks Social Business - about using social tools inside as well as outside the organisation to make business more effective - Social Business - The Patchwork Elephant Revisited
. We'll also be discussing the way today's technology landscape is disrupting traditional business models, changing society, and changing the world of work.
The event is being held tomorrow September 27th at Hub Westminster
, in New Zealand House in Haymarket (at the Pall Mall end). It runs from 13:00 (with a formal start of presentations at 13:30 and a 45 minute break, so ample time for networking) and ends at 17:30. I'm delighted to say we are sponsored by our friends at CompareTheCloud.net
Three years ago we ran a similar event within the February 2010 edition of ...
I've been pushing the concept of using social technologies for collaboration and connections both inside and outside of business to make companies more effective since early 2006. The naming has changed from web 2.0 to enterprise 2.0 to social business, but the concept is the same. However, when some areas of technology like smart phones or tablets have made such an impact on business in such a short space of time, why is the potential of social media in business, apart from use in external marketing and customer support, still largely unrealized? I believe it's the C word (and that's context). To explain that, three things came together over the last few weeks - a briefing session with Appian
CEO Matthew Calkins
, a blog post from Sigurd Rinde
about the fallacy of the Information Age and the need to move to a better framework, and one from Simon Wardley on flow structures
and what he explains as the move from Pioneer, to Settler, to Town Planner.
First, let me set the scene by reminding you that we've been running businesses with incomplete ERP systems for decades - they usually cover a company's core processes but leave plenty of gaps. I was reminded of some of the ...
Earlier this week I joined a discussion group improvising on a theme around Richard Sennett's book Together
and his recent RSA talk
. I understand the book explores the nature of cooperation, the evolution of cooperative rituals through history and the politics of the tribe versus the complexity of modern society. Haven't read it - it's now on the long list. The Everything Unplugged: Learning Conversation
group meets in London every Wednesday at 10:00 at the RFH
Level 5 to discuss wide ranging topics from creativity to the learning process. This week's discussion on Sennett was titled "In a Dialogic Way
" echoing Miles Davis
. I was intrigued on three counts:
- I miss the kind of wide ranging conversations we used to have several years back at London's CreativeCoffee Club (which I founded with Toby Moores) or when the London Social Media Cafe/Tuttle Club was in its energetic heyday at the Coach and Horses or the ICA.
- The topic of cooperation is vital to the the collaboration solutions I work with and I wanted to learn more about Sennett's take.
- I don't often have philosophical discussions about dialectic argument versus the dialogic ...
After some soul searching I've just started updating my various personal profiles around the web to say I'm a social business evangelist
rather than saying enterprise 2.0
. I've got close to this before
. I wanted to explain why now. For me that terminology change is a big deal because I'm not 100% comfortable with "social business
", but it's not me rather the market that decides. If we move the clock forwards 5 years I'm sure we'll be using different language again, and I believe the way the smart companies use social media and social tools in their businesses today will be as natural and essential to any organisation as a website, email, phones or mobiles (cell phones for my US friends, handys for the Germans - language is so crucial!). I actually prefer the term "amplified enterprise
" because the terms "social business
" (as used by the likes of Dachis
, Altimeter Group
) or "social enterprise
" (as used by Salesforce
) are already occupied by a very different idea. Go ask the average, non-technology oriented bushiness person in the street and see what they say. Actually my perspective on this topic has 4 dimensions:
I've just made a significant switch in one of the main tools I use for my own personal productivity which highlights a key trend for the industry and all of us - the personal cloud
. Whether it is for work or our personal lives we use desktop computers, laptops, mobile phones, media players and tablets and a lot of the time we need to get at the same stuff from each device. For some time we've been used to setting up our smart phones so we can sync and access the same email as on the computer or the web, and the early adopters and geeky types have been sharing photos and documents too. The personal cloud will make that easy and more pervasive for everyone.
Let me explain more with the key tool that I use for all my writing, note taking, project documentation and capturing of ideas. Since January 2005 I've been using what I believe is Microsoft's best and most undervalued product - OneNote
. OneNote is a free form note taking application with a user interface that looks like the Windows equivalent of a cool Moleskin notebook
. I can type, draw, insert pictures or make screen clippings and capture my thoughts in multiple notebooks. .. ...
This week I was invited by IBM
(and Ogilvy PR
) to join in the collaboration debates at the Social Business Expo
, a new strand of the Unified Communications Expo
at Olympia . This is not an event I would normally attend, covering everything from phone handsets through VoIP to tele conferencing, but I'm sure the social business component of ths show will get even bigger next year. The attraction was to be part of what IBM is doing, which moves a long way from your typical steel, white and blue corporate show stand. Their event was themed around recreating the late night downtown diner scene depicted in Edward Hopper
's famous Nighthawks
painting from the 40s. It represents loneliness and alienation. IBM are the sponsor, but their partner Collaboration Matters
came up with the concept, created and hosted the stand. The front of the cafe was peopled with actors who remained in character throughout both days, and who alternated between the original solitary view, and using smart phones, iPads and Macs to collaborate and connect with people. Each character had their own Twitter identity so we could interact and break through the social isolation. ...
I just want warn the Internet and social media addicts everywhere that I will be back blogging again on a more regular basis from today. I've left a big gap since my last post although I've carried on tweeting and RTing snippets and the good stuff - the Twitter community that I follow still gives me the best, filtered access to quality content and ideas from out there. I've been addicted to Twitter
since 14 February 2007 - It seems appropriate that our 5 year love affair started on Valentine's Day!
I haven't been completely absent from publishing blogs as Cloud Advocates
started a regular email newsletter called Cloud means Business
over on Fresh Business Thinking
. The newsletter goes out to over 70,000 subscribers, and each post goes up on the FBT site too. I write 2 of the 4 posts each month, and we are just about to publish the 8th edition. I'll repost some or all of those 16 articles here in the coming weeks, and I'll add links in a side column soon. As well as that I have half a dozen draft posts languishing in Evernote ready to be completed. Thank heavens it isn't a blank page....
The thing that finally spurred me back to action was contributing to the ...