Some of you may know that Sir Ken Robinson is a hero of mine.  His 2006 TED talk on education, that I've blogged about before, is inspirational.  Track down and read his book Out of Our Minds.  Until doing some research on another topic I had missed completely this October 2009 Toronto, Canada event at which he spoke - Artscape's third Creative Places + Spaces: The Collaborative City conference.

Careful with that spelling (for some reason I preferred it to Canute or Kanute).  Here is my premise.  I think, like Clay Shirky, that we are living in a period of transformation rivalling the changes in society triggered by the printing press, the telegraph, the telephone, photography, film, television, or the start of the Internet (web 1.0).  The application of social media inside and outside of business is changing everything.  However, since around 2009 some of us on the leading edge of this curve, who up to this point have talked about enterprise 2.0 or web 2.0 applied to business, have been drifting towards using the term Social Business to describe it.  Language is important.  For me that language is wrong.  If I ask the average woman or man in the street what a social business is they would tell me about organisations with a social conscience, philanthropic goals and ethical conduct - micro-blogging, collaboration and social media monitoring wouldn't enter their heads.