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BizTwoZero

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Apple's flanking move with iPad Mini and life after Steve

by David Terrar on 11/01/2012 12:47 0 comments , 4501 views
Categories: Enterprise, Events & Networking, Strategy, Productivity, General Business
Tags: darwin, al ries, iphone, ipad, apple, mac, samsung, android, laura ries, ipad mini, imac, tim cook, jony ives, phil schiller, nexus, note, ios, brands, categories, design, start with why
Last week's Apple event has been widely reported in detail, but with a minimum of real analysis on the importance of the why, the how and the what being communicated.  For me there were three significant aspects:
  • Apple improving their leading position in the tablet business by making the leading product even better, as well as opening up a new sub segment of the market to flank the low end competition.
  • The whole event demonstrating that design is still at the heart of the Apple vision.
  • Showing there is life after Steve Jobs - the vision, culture and team he put in place are carrying the torch and keeping up the pace.  (I wish I'd bought shares around about the time the iPod was first announced or before!)
Plenty of reporters and commentators presented most of the facts and the numbers corectly, misunderstood the pricing of the new iPad Mini thinking it too high, and then made the mistake of missing the .9 after the 7 in the size of its screen.  So much technlogy reporting these days seems repetitive, regurgitating the technical specifications and processor chip models in the press release with little analysis and thought of what the technology ...
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Living with iPad

by David Terrar on 03/04/2011 12:32 7 comments , 7539 views
Categories: Strategy, Design, Productivity, General Business, SaaS & On Demand & Cloud Computing
Tags: dell, ipad, ipod, blackberry, hp, microsoft, tablet apple, pc, windows, samsung, htc, motorola, personal computing, android, qnx, webos, smart phone, samsung galaxy
iPad's always on next to the PC these daysJust before Christmas I joined in with the iPad crowd.  The last straw was an XBRL event at ICAEW back in November when 5 of my colleagues who were speaking or supporting Twinfield at the show all had iPads and I didn't.  I started to look seriously at the tablet concept to see how it would help me on the road, and to compare iPad vs Android or whatever was available.  The iPad wins hands down, and even though my own 64Gb 3G device just got made obsolete by the iPad 2 announcement, I don't care.  Apple has done what it did to the MP3 market with iPod, and I just can't understand why the competitors have given Apple a year's head start in the market?  Let me give you my perspective on living with the iPad.

A couple of weeks ago at the end of a EuroCloud dinner, a senior Microsoft guy next to me needed to find his hotel in the Cromwell Road.  I pulled out my iPad.  The irony of using an Apple product was not lost on either of us.  I got straight in to Google Maps, showed him where his hotel was and the directions from the nearest tube station.  Then I showed him the London Underground map, which Lines and where he needed to change. ...
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