A touch of Zen?
What has an elevator pitch got to do with Zen? Well good presentation is all about learning to let go of your inhibitions and achieving absolute focus on the objective by keeping things simple, eliminating all the distracting detail along with the bad communication habits you might have. So take the Zen approach to pitching. Penny Jackson and I put together some communication exercises and questions for entrepreneurs, start ups and mobile developers to workshop the "pitch" topic at Over The Air 10 some 4 months ago. We did the workshop version back on September 11 (see handout below). Here's our blog version.
What is an elevator pitch?
Well, the Wikipedia definition says:
"An elevator pitch or elevator speech is an overview of a product, service, person, group or organization, or project and is often a part of a fundraising, marketing communications, brand, or public relations program. The name "elevator pitch" reflects the idea that it should be possible to deliver an elevator pitch in ...