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What next for Social Business? Patchwork Elephant Event Report

As part of London's Social Media Week we put on an event called Social Business – The Patchwork Elephant Revisited asking "What next for Social Business?".  We were kindly sponsored by our friends here at CompareTheCloud.net and we introduced the event and the speakers in an earlier post.  The idea was to get 8 different perspectives on where we are at, and where we go next, with using social and collaboration tools "inside" the business to add value and work more effectively.  Why is the "Social" word seen with such suspicion by some executives in the C-suite?  With the explosion of social media use in marketing or customer support reaching out of the organisation, why aren't more companies using it all over their organisations?  We believe change is happening, but why aren't we further forward with "Social Business"?

A few weeks after our event, Chris Heuer did a guest post on Brian Solis' blog that moved in to the same territory we covered asking Social Business is Dead! Long Live What’s Next! and highlighted the problem with:
"While the ideas behind the moniker are invaluable in defining the future of work, most large companies simply . ...
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Where next for Social Business? @ Social Media Week London

This week is Social Media Week in London (but also Berlin, Bogota, Chicago, Los Angeles, Mumbai, Sao Paulo and Toronto).  There is a packed schedule of events each day, heavily oriented towards social media marketing and using social to promote your brand and connect with your customers, fans and community in general.  We (Alan Patrick, Janet Parkinson and I) are running one of the few events of this week that talks Social Business - about using social tools inside as well as outside the organisation to make business more effective - Social Business - The Patchwork Elephant Revisited.  We'll also be discussing the way today's technology landscape is disrupting traditional business models, changing society, and changing the world of work.
The event is being held tomorrow September 27th at Hub Westminster, in New Zealand House in Haymarket (at the Pall Mall end).  It runs from 13:00 (with a formal start of presentations at 13:30 and a 45 minute break, so ample time for networking) and ends at 17:30.  I'm delighted to say we are sponsored by our friends at CompareTheCloud.net.
Three years ago we ran a similar event within the February 2010 edition of ...
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Social Learning In A Dialogic Way

Earlier this week I joined a discussion group improvising on a theme around Richard Sennett's book Together and his recent RSA talk.  I understand the book explores the nature of cooperation, the evolution of cooperative rituals through history and the politics of the tribe versus the complexity of modern society.  Haven't read it - it's now on the long list.  The Everything Unplugged: Learning Conversation group meets in London every Wednesday at 10:00 at the RFH Level 5 to discuss wide ranging topics from creativity to the learning process.  This week's discussion on Sennett was titled "In a Dialogic Way" echoing Miles Davis.  I was intrigued on three counts:
  • I miss the kind of wide ranging conversations we used to have several years back at London's CreativeCoffee Club (which I founded with Toby Moores) or when the London Social Media Cafe/Tuttle Club was in its energetic heyday at the Coach and Horses or the ICA.
  • The topic of cooperation is vital to the the collaboration solutions I work with and I wanted to learn more about Sennett's take.
  • I don't often have philosophical discussions about dialectic argument versus the dialogic ...