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Social Business

After some soul searching I've just started updating my various personal profiles around the web to say I'm a social business evangelist rather than saying enterprise 2.0I've got close to this before.  I wanted to explain why now.  For me that terminology change is a big deal because I'm not 100% comfortable with "social business", but it's not me rather the market that decides.  If we move the clock forwards 5 years I'm sure we'll be using different language again, and I believe the way the smart companies use social media and social tools in their businesses today will be as natural and essential to any organisation as a website, email, phones or mobiles (cell phones for my US friends, handys for the Germans - language is so crucial!).  I actually prefer the term "amplified enterprise" because the terms "social business" (as used by the likes of Dachis, Altimeter Group and IBM) or "social enterprise" (as used by Salesforce) are already occupied by a very different idea.  Go ask the average, non-technology oriented bushiness person in the street and see what they say.  Actually my perspective on this topic has 4 dimensions:
  • The social ...
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Social Business needs a Cnut

Careful with that spelling (for some reason I preferred it to Canute or Kanute).  Here is my premise.  I think, like Clay Shirky, that we are living in a period of transformation rivalling the changes in society triggered by the printing press, the telegraph, the telephone, photography, film, television, or the start of the Internet (web 1.0).  The application of social media inside and outside of business is changing everything.  However, since around 2009 some of us on the leading edge of this curve, who up to this point have talked about enterprise 2.0 or web 2.0 applied to business, have been drifting towards using the term Social Business to describe it.  Language is important.  For me that language is wrong.  If I ask the average woman or man in the street what a social business is they would tell me about organisations with a social conscience, philanthropic goals and ethical conduct - micro-blogging, collaboration and social media monitoring wouldn't enter their heads.


Back on August 26 2009 Dennis Howlett wrote a post on ZDnet that triggered a fair amount of controversy  - "Enterprise 2.0: what a crock".  His premise was .. ...
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Dachis Business Summit - you know, the Social one!

P1000629Now look.  I have a real problem with the term "Social Business" as it's being used by Dachis and IBM and others.  However, let me put that to one side for another post later this week, but it's a thread that starts here and runs through my thoughts on the London edition of the Dachis Social Business Summit that Lee Bryant kindly invited me to this week.  The venue (awesome architecture), agenda, speakers, food and organisation were all set at a very high standard, with the sole negative of conference wifi that didn't work.  It's a social media conference.  It's obvious that the majority of attendees are going to turn up with Macs, PCs, iPads and smart phones and want to live blog and tweet.  When are venues and conference organizers going to realize that their normal bandwidth just won't cut it for us enterprise 2.0, social media types?  (Rant over, on with normal programming.)

For me the conference highlights were the opening two sessions from JP Rangaswami (Salesforce.com's Chief Scientist) and John Hagel (Director of Deloitte and authour of The Power of pull).  JP's  "Nature Doesn't Do SLA's" used Zen style slides - small white . ...
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The Social Business Summit - special offer for BTZ readers

Here's news of a special offer for readers of Business Two Zero.  I've always supported SOMESSO events since speaking at their first one in Zurich back in 2008.  SOMESSO stands for social media espresso - it's a strong, fast hit of social media for the corporate world.  Every event so far has had top notch speakers and impressive companies and practitioners in the audience, resulting in some great discussions and conversations.  Their next event is in London next week on Thursday, March 18, organized in conjunction with my friends at Headshift (now part of the Dachis Group).  This one is positioned as a one day Social Business Summit, and even the title will spark some discussion.  Jeff Dachis will speak on how far we've come, and the impact of social tools in business to date.  My friend JP Rangaswami will then talk about where we are going, and how the socially-calibrated business of the future might operate.   The rest of the day will involve more discussion on where we might be headed, along with case studies on use of social media for collaboration internally, externally for marketing, support and connecting to the ecosystem.  ...