Last week's Apple event has been widely reported in detail, but with a minimum of real analysis on the importance of the why, the how and the what being communicated. For me there were three significant aspects:
- Apple improving their leading position in the tablet business by making the leading product even better, as well as opening up a new sub segment of the market to flank the low end competition.
- The whole event demonstrating that design is still at the heart of the Apple vision.
- Showing there is life after Steve Jobs - the vision, culture and team he put in place are carrying the torch and keeping up the pace. (I wish I'd bought shares around about the time the iPod was first announced or before!)
Plenty of reporters and commentators presented most of the facts and the numbers corectly, misunderstood the pricing of the new iPad Mini thinking it too high, and then made the mistake of missing the .9 after the 7 in the size of its screen. So much technlogy reporting these days seems repetitive, regurgitating the technical specifications and processor chip models in the press release with little analysis and thought of what the technology ...