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Social Business - use cases and best practice are pants!

At the IBM Collaboration Diner at the Social Business Expo we had a long conversation with my old friend Luis Saurez about use cases and best practice - he doesn't believe in them!  Luis was there to do Wednesday's keynote address on the topic he is famous for - Thinking Outside the Inbox - There is no We in email.  I was there as one of the invited thought leaders contributing to the cafe style debates IBM and Collaobration Matters had organised inside a 1940s American Diner styled after Edward Hopper's painting Nighthawks.  One of my customers, Janet Parkinson of The Smart Work Company, was there joining in the discussion with Luis, triggered by our belief that there aren't enough good case studies of businesses using social tools inside their organisations to show how Social Business can work.  I commented that part of the reason for that is the difficulty of getting enterprises to share something that can be a competitive advantage, but Luis immediately declared that use cases are useless!

His view is that every business is different, every business is unique.  Having a use case for some other firm doesn't really help much.  He wants to go in . ...
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Social Business at IBM's Hopper Collaboration Diner

This week I was invited by IBM (and Ogilvy PR) to join in the collaboration debates at the Social Business Expo, a new strand of the Unified Communications Expo at Olympia .  This is not an event I would normally attend, covering everything from phone handsets through VoIP to tele conferencing, but I'm sure the social business component of ths show will get even bigger next year.  The attraction was to be part of what IBM is doing, which moves a long way from your typical steel, white and blue corporate show stand.  Their event was themed around recreating the late night downtown diner scene depicted in Edward Hopper's famous Nighthawks painting from the 40s.  It represents loneliness and alienation.  IBM are the sponsor, but their partner Collaboration Matters came up with the concept, created and hosted the stand.  The front of the cafe was peopled with actors who remained in character throughout both days, and who alternated between the original solitary view, and using smart phones, iPads and Macs to collaborate and connect with people.  Each character had their own Twitter identity so we could interact and break through the social isolation. ...
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Back Blogging (again) and Fresh Business Thinking

I just want warn the Internet and social media addicts everywhere that I will be back blogging again on a more regular basis from today.  I've left a big gap since my last post although I've carried on tweeting and RTing snippets and the good stuff - the Twitter community that I follow still gives me the best, filtered access to quality content and ideas from out there.  I've been addicted to Twitter since 14 February 2007 - It seems appropriate that our 5 year love affair started on Valentine's Day!

I haven't been completely absent from publishing blogs as Cloud Advocates started a regular email newsletter called Cloud means Business over on Fresh Business Thinking.  The newsletter goes out to over 70,000 subscribers, and each post goes up on the FBT site too.  I write 2 of the 4 posts each month, and we are just about to publish the 8th edition.  I'll repost some or all of those 16 articles here in the coming weeks, and I'll add links in a side column soon.  As well as that I have half a dozen draft posts languishing in Evernote ready to be completed.  Thank heavens it isn't a blank page....

The thing that finally spurred me back to action was contributing to the ...
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Social Media in the Enterprise in London on March 15

Next week is going to be very busy for anyone interested in the future of business.  You know that Social Media in the Enterprise is one of my key topics.  Last June I spoke at the Corporate Social Networking Conference on the business case.   The next incarnation of that conference comes back to London next week, although it's one of 4 conference streams of a 2 day event with associated exhibitions and workshops at Olympia on Monday and Tuesday, March 15 & 16.  The other three streams are the Social Media World Forum, the Social TV Forum, and Mobile Social Media.