A few weeks ago I was invited by Daniel Steeves
to kick off his "Beyond Cloud" series of around 15 documentary interviews. It went live on IntelligentHQ.com
yesterday. Daniel is putting these sessions together with IntelligentHQ and Groupe INSEEC London
(the French business school). Daniel's idea is to have a series of video interviews based around the same set of 4 questions to cover the trends, issues and realities of the Cloud landscape from the many different perspectives of the players involved. I was providing the consultant's perspective, but he will be covering the viewpoint from the very large Cloud provider, the traditional vendor, the SME provider, the Cloud orchestrator, the network provider, the data centre, the Cloud broker, middle-ware provider, orchestrator, security expert, some different styles of SaaS provider, the industry analyst, the business user, the micro business DIY user and the Cloud lawyer. He's hoping to get some heretics, detractors and realists along with the evangelists and enthusiasts. At the end of the sequence Daniel is bringing me back so I can interview him with the same 4 questions to wrap up the ...
I've been pushing the concept of using social technologies for collaboration and connections both inside and outside of business to make companies more effective since early 2006. The naming has changed from web 2.0 to enterprise 2.0 to social business, but the concept is the same. However, when some areas of technology like smart phones or tablets have made such an impact on business in such a short space of time, why is the potential of social media in business, apart from use in external marketing and customer support, still largely unrealized? I believe it's the C word (and that's context). To explain that, three things came together over the last few weeks - a briefing session with Appian
CEO Matthew Calkins
, a blog post from Sigurd Rinde
about the fallacy of the Information Age and the need to move to a better framework, and one from Simon Wardley on flow structures
and what he explains as the move from Pioneer, to Settler, to Town Planner.
First, let me set the scene by reminding you that we've been running businesses with incomplete ERP systems for decades - they usually cover a company's core processes but leave plenty of gaps. I was reminded of some of the ...
There are changes underway across the worlds of social media marketing
, social media applied inside business (what some people would call enterprise 2.0
) and where these tools connect (or not) to the business processes in (Cloud
based) CRM and ERP systems. Products like Salesforce are adding Chatter
, and Twitter connectivity. Enterprise 2.0 tools that started as wikis or forums are adding micro-blogging along with more and more social functionality. Content Management Systems are adding or acquiring a social dimension. Marketing departments are struggling with, or looking for tools to help with, brand reputation monitoring and management. One significant segment of this change just got much clearer with Altimeter Group
's R “Ray” Wang
and Jeremiah Owyang
producing Social CRM: The New Rules of Relationship Management
R told the Enterprise Irregulars
earlier this morning that this report is the culmination of 6 months of research, collaboration, hours of white boarding, phone calls, and skype calls in the early morning and on weekends working with an ecosystem of 42 partners. The document identifies 18 use cases for Social ...