Here is some of the output from the excellent IBM and Collaboration Matters stand at the recent Social Business Expo. The guys at Ogilvy PR filmed 7 short videos of some of the contributors and thought leaders that joined in the discussions. They cover some of the key issues - how you use social business to solve complex business problems, how you encourage adoption, build trust and inspire people to join in the conversation. They are worth a listen - I'm in there along with Luis Saurez, Rooven Pakkiri, Stuart McIntyre, Dale Roberts, Mike Morrison and a host of others with practical things to say about the social business topic.
Solving Complex Business Problems?
The Role of Leaders in Driving Adoption?
(Some people might not like the "driving" terminology, but this is still useful.)
The Keys to Successful Adoption?
Building Trust & Inspiring Cultural Change?
IT Departments & New Business Models?
Incentivising Staff to Collaborate?
The Keys to Successful Adoption? [Extended]
I couldn't find the DVD extras, but you get the drift.