One of the key themes of this website is the impact of Web 2.0 on business. The term is useful shorthand, applied to a perceived ongoing transition of the World Wide Web from a collection of static websites to a full-fledged computing platform serving web applications to end users. However, I’ve noticed a worrying trend in the US where the label is being applied to various companies with a touch of marketing hype rather than reality. But worse, I’ve seen a conference on Web 2.1, and if you do a Google search on Web 3.0 and Web 4.0 you’ll get an alarmingly large number of hits. Oh dear - I hope this doesn’t generate too much confusion.
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