Business Two Zero

A chronicle of superhuman courage, endurance and dark humour in the face of overwhelming odds - OR - Guerrilla tactics and business ideas in a world of Web 2.0, Software as a Service, and other technology innovations

Blogging in the UK

by @ 17:15 on April 3, 2006.

I did  short presentation at a National Business to Business Centre networking event for SMEs last week at Warwick University.  As well explaining a little about what my company does, I gave them a short burst of the blogging message, with some explanation of the ROI, and a plea that they should find out more about it today and get something started for their own company.  I asked for a show of hands with over 60 business people in the room, only one other person was a blogger, and hers was for the Warwickshire Spiritual Network .  I don’t wish to disparage her theme in any way, but I wasn’t even expecting even 1 hand to go up.  I am, however, please to report that I had a steady stream of interested people after the event wanting to find out more, and asking questions, to the extent that I headed for home with a sore throat!.  So many UK business people either don’t get it, or don’t know enough about it yet, and that needs to change for them to stay competitive.
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