A week or two ago there was a multi thread of comments about the ROI of blogging. When I talk to business people in the UK, as you know, most of them haven’t caught on to how powerful the blog phenomenon is. When I talk to colleagues in the software business, I’m surprised how often the reaction is the same. Smart people who touch technology and the web everyday, but still haven’t picked up on the goldmine that is social networking, even just as a member of the audience, before they join the conversation themselves.
Some weeks I can put a lot of time in to this blog and the connections I try to make with the rest of the community. Some weeks I can only dabble on odd days - this week is one of those, because my business partner, David Wynn (the other D in D Squared C) had a heart attack 10 days ago. I’m pleased to report he had angioplasty at Papworth Hospital on Tuesday, is getting a defibrillator fitted early next week, and should be back recovered and working in 2 to 3 weeks. That will be a great thing because he is currently going bananas in his hospital bed doing Sudokus and scribbling notes on paper, when he’d prefer to be on the laptop catching up.
This week JP Rangaswami, the highly respected and articulate CIO of Dresdner Kleinwort Wasserstein added me to his blogroll. Ross Mayfield, the well known exponent of wikis and CEO of SocialText, posted a comment on one of my items advising me to get a Blackberry rather than an iPaq or a P990i. Through a series of connections from Dennis Keeling of BASDA, to Dennis Howlett, I got to meet and have some online dialogue with Manoj Ranaweera of ebdex, the e-invoicing and document exchange company. Manoj has been inspired by what he’s heard from us to get in to the conversation himself, and started a blog this week which he hopes will help the marketing and PR of his enterprise. We’re talking about partnership too. Vinnie Marchandani, one of the most respected Enterprise Bloggers, mentioned me in a post on his blog entitled Produce Good Content. Reading JP’s Confused of Culcutta blog this morning I was pointed at a Harvard Business School Associate Professor called Andrew P. McAffee. On JP’s advice I read MacAfee’s excellent post on the Trends Underlying Enterprise 2.0, and now his blog is added to my blogroll in the right column. How would any of these valuable connections have been made in the old World? This has been a good blogging week.
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