There was an interesting piece on Friday from the BBC commenting on the state of the UK blogosphere:
“The impact of blogging has reached a tipping point, argues Julian Smith, senior analyst at Jupiter Research.”
The article goes on to say:
“Anyone studying the media over the last few months might have noticed a sudden increase in concern about the growth of consumer-created content and the impact of blogging on business.”
The article mentions the recent Blogging4business and We Media conferences, and explains how the BBC itself is reshaping and redesigning their online services to enable greater consumer content contribution and participation. They argue, quite rightly, that businesses need to take in to account this shift in power away from mainstream media and conventional PR.
While the UK may be at the point where blogging becomes mainstream, in China the rate of growth is even faster, and the volumes are simply staggering. Reuters reports that there could be 60 Million bloggers in China by the end of the year. Currently the second largest Internet market after the USA with 120 million users, it is reported by Baidu, the largest Chinese search engine company, that there are 16 million bloggers now. The official Xinhua news agency said on Saturday that the number of Chinese bloggers is expected to hit 60 million by the end of this year, quoting a report on China’s media industry by the prestigious Tsinghua University.
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