Auction Bytes and B.L. Ochman have tipped me off to eBay’s move in to Web 2.0. They will be introducing eBay Blogs as well as an eBay Community Wiki. eBay is holding sessions on the new tools at the upcoming eBay Live conference in Las Vegas June 13 - 15. Auction Bytes says:
“The session called “It’s not About Me, it’s eBay Blogs!” shows conference attendees how they can use eBay Blogs to write about the things they sell and build their networks. Another session, called “Wiki 101 - An Overview of the eBay Community Wiki,” defines Wikis in general, looks at Wiki implementation on other sites, and discusses Wiki features eBay provides to the Community. eBay has already created a discussion board devoted to eBay Blogs, though it’s not yet available on its main list of discussion boards.”
Apparently eBay is also using blogs and wikis internally. eBay just changed its newsletter “The Chatter” to a blog format, which is something we are encouraging our customers to do too.
B.L. Ochman comments that this:
“heralds the largest corporate move into Web 2.0 to date.”
And then goes on to say:
“Clearly, eBay understands that selling on the Internet is about creating community and engaging in credible conversation, and not about whacking buyers over the head with heavy-handed sales speak. Providing the community-building tools for sellers involves a massive education campaign that other sales sites, from Yahoo stores to department stores will have to catch up with quickly or be left behind in the dust.”
This move will raise the profile on the usefulness of blog and wiki technology within the general business community. Those of us that evangelise the topic around businesses in the UK know the puzzled reactions you get currently, but that situation looks to change. Your firm needs to be in the vanguard of this, rather than lagging behind.
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