“Lots of businesses want to take their trade and marketing online and it’s a challenge to recreate the warmth of real-life dealings in cyberspace. That’s why we’ve launched BT Tradespace, an online community (which is currently free to join during the beta period) that acts as a virtual high street where buyers and sellers can interact and people can rate and review each other.”
You actually get a web presence with some configuration options to which you can add content, logo, links to other sites, photographs, podcasts, and blog entries. For a small business this could provide a very useful site, with very little effort and no technical expertise required. BT are clearly making a big push to provide this sort of infrastructure in the SME market.