Business Two Zero

A chronicle of superhuman courage, endurance and dark humour in the face of overwhelming odds - OR - Guerrilla tactics and business ideas in a world of Web 2.0, Software as a Service, and other technology innovations

Hammer and Coop

by @ 12:48 on March 10, 2007.

Apropos of nothing at all, just for your amusement, BMW have another great sequence of mini films advertising the Mini. Created by someone who has seen a little too much Knight Rider, Six Million Dollar Man and Starsky and Hutch, I think these are a scream. I particularly like Hammer and Coop’s music video of Heat of the Moment.

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Update:  These are directed by Todd Phillips who directed the Starsky and Hutch remake, and BMW are running the campaign in Second Life as well as online and in cinemas in the US.

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