I just noticed a link to Clearification in a mail from one of my Microsoft friends. The new Vista viral marketing campaign had passed me by up to this point. Over here in the UK we don’t get much Saturday Night Live, or notice who writes for Conan O’Brien so, with a large dose of “uncool” I needed the help of Google to discover who Demetri Martin is. The material is very funny, and the production values are high, but…..
BMW’s Hammer and Coop mini films are hilarious, epic and show off the product beautifully. SmartSheet’s campaign is delightfully silly, and tells me something. SOA Now Journal’s Greg the Architect films are outrageous, covering a complex set of issues with some great characterizations. I didn’t particularly like the Apple attack ads, but they make their point. Demetri Martin makes me laugh, but that’s about it - from a Vista perspective, I can’t see the point.
Hopefully Hugh will get them in to edgier material with a message.
