Business Two Zero

A chronicle of superhuman courage, endurance and dark humour in the face of overwhelming odds - OR - Guerrilla tactics and business ideas in a world of Web 2.0, Software as a Service, and other technology innovations

Archive for July, 2008

London Wiki Wednesday rides again!

by David Terrar @ Wednesday, July 2nd, 2008. Filed under Web 2.0, Blogging, Wikis, Social Software

There has been too long a hiatus since the last London Wiki Wednesday (which happened to be a very “Wikipedia” oriented affair). The big gap was caused partly by me getting very distracted with a very busy few months with WordFrame and the day job, and some family stuff. However, the biggest factor was the […]

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Too Much Personalization Can Backfire

by David Terrar @ Wednesday, July 2nd, 2008. Filed under Marketing, Media

Via Merredith, the straight talking Mass Media Director of The Hoffman Agency who has just started blogging with a little clarity from Colorado, I was pointed to ReadWriteWeb highlighting research that shows that email personalization can backfire. A University of Illinois study confirms the common sense feeling that “personalized” marketing communication online can often make us […]

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