Bravo Two Zero is probably the most widely read book about the Special Air Service. Business Two Zero aims to apply the principles and tactics of the SAS to business in a world of Web 2.0, Software as a Service, Open Source Software, and the other technology innovations that are rapidly changing the way we work. I hope it’s widely read too. The SAS have a reputation for ruthless efficiency, professionalism and dedication. Before an operation they need good intelligence. During an operation they need to be ready to improvise. Their approach is very careful and systematic, because they want to reduce to a minimum the possibility of civilian casualties. These are all the characteristics we need to succeed in business, and we definitely want to avoid casualties! I come from a background of 28 years operating in the trenches of the software business, having worked for companies like IBM, Interactive, DataWorks, Indus and CODA.
Our company’s philosophy is “think Business, not Technology” - click here to find more about what we do.
The SAS connection - I’m proud to say that my father was a member of 1 SAS, operating in support of the D-Day landings behind enemy lines in France, Belgium, The Netherlands and Germany.
Some while back Dennis talked me in to taking this personality test. Apparently I’m an Encouraging Inventor. Click here for more detail or hover your mouse over the Personal DNA map (and then afterwards follow the link to go and take the test yourself).
I’d be delighted to talk to you, to see what free advice I can pass on, or to arrange to talk in more detail. You can contact me as follows:
D²C Limited and Twinfield UK
p: +44 (0)870 458 9198 (switch)
p: +44 (0)1727 838285 (direct)
f: +44 (0)870 458 9199
m: +44 (0)7715 159423
e: dt@d2c.org.uk
skype: david_terrar
w: www.d2c.org.uk and www.twinfield.com
