Business Two Zero

Dennis Howlett and I did a podcast yesterday about the basics of blogging, touching on the good reasons for doing it, Search Engine Optimisation, but also covering websites in general, and the marketing aspects around them.  We moved on to the use of Software as a Service based systems in business and accounting, but ended […]

For those of you who liked my guide to blogging, I’m planning a supplemental resource when I move off Blogger shortly. I’ve seen lots of lists recently, but I couldn’t resist pointing you at Kevin Pierpoint’s 10 Lists of 10 for Smashing Blog Success. There is some good stuff in there, along with some inevitable […]

 
This is one of the excellent lines spoken by Marc Benioff, the CEO & Chairman of Salesforce.com, at their European launch of Winter 06 and AppExchange today at the Portman Hotel in London.  It’s the first time I’ve seen him speak in the flesh, and he is certainly a very direct and straight talking individual, […]

 
What do I do now?
So you’ve been inspired to start a blog, you believe the ROI messages from Part 2, Part 3 has helped you choose a platform, but now what?  This section gives you some guidance on the key things you need to do to make this a success, and points you to plenty […]

Which platform should I use?
With the tools available you could set up your new blog and be operational within 10 minutes of reading this post.  It wouldn’t need to cost you a penny, and there won’t be any adverts on your site - unless you want to sell something!  Even if you decide to go […]

Is it worth it?  What’s the ROI?
Well it is a big regular investment in time if you are going to make it successful, and a nil to modest investment in technology, with excellent free or low cost services and tools available.  Part 3 will cover those technology choices, but is it worth it?  In the […]

I don’t see enough passion in business these days.  I was talking to an old business colleague today, and we were discussing a company we both used to work for, and we were bemoaning the fact that they don’t have a clear product strategy that’s voiced with passion by the man at the top.  I […]

Introduction - get blogging!
When I started writing this blog back in October it was triggered by conversations I’d been having with Dennis Howlett, along with the realisation that roughly 80,000 new blogs are created each day, and that Blogs mean Business.  Here is a wave you need to catch!  I firmly believe you should […]

 
Just before Christmas I attended a customer briefing with one of our business partners, who were explaining their revised product strategy and other issues for that client.  The ideas and information exchanged were all great, but the PowerPoint slides were unreadable.  They would have been excellent as a supporting handout, but most people in the room couldn’t […]

 
For most people in business the toughest part of finding new business is cold calling, and that includes seasoned (don’t I mean old?) sales professionals.  I screwed up on one yesterday where I temporarily forgot the cardinal rule, which is to always put yourself in the other guys/gals shoes.  It always helps to prepare and […]