Business Two Zero

A chronicle of superhuman courage, endurance and dark humour in the face of overwhelming odds - OR - Guerrilla tactics and business ideas in a world of Web 2.0, Software as a Service, and other technology innovations

Archive for the 'Environment / Ethics / Corporate Responsibility' Category

Corporate blogging and PR - the fake and the crap

by David Terrar @ Saturday, July 14th, 2007. Filed under Marketing, Blogging, Social Software, Environment / Ethics / Corporate Responsibility

As an ardent fan of the application of blogging and social media in business, it’s depressing to highlight an example of exactly how not to do it. Unfortunately the culprit is Debbie Weil, well known in the industry for writing “The Corporate Blogging Book“. To follow the story, you can read the start of the […]

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The Green question for software companies

by David Terrar @ Tuesday, March 20th, 2007. Filed under SaaS, Environment / Ethics / Corporate Responsibility

It’s a sign of the times that, at a press briefing during the Salesforce.com Spring 07 launch in London, one of the journalists asked how green SfDC is, and about their overall impact on the environment. Actually they have a very good story, with a combination of the 1/1/1 approach combined with their recent 1 […]

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