Business Two Zero

Via Merredith, the straight talking Mass Media Director of The Hoffman Agency who has just started blogging with a little clarity from Colorado, I was pointed to ReadWriteWeb highlighting research that shows that email personalization can backfire. A University of Illinois study confirms the common sense feeling that “personalized” marketing communication online can often make us […]

As an ardent fan of the application of blogging and social media in business, it’s depressing to highlight an example of exactly how not to do it. Unfortunately the culprit is Debbie Weil, well known in the industry for writing “The Corporate Blogging Book“. To follow the story, you can read the start of the […]

For some reason my public photos loaded to Flickr weren’t appearing in tag searches or RSS feeds from Flickr. I posted a question on the forums and community member wooble explained that my account was set as safe but NIPSA (Not In Public Site Areas), probably because it had been classified before they changed their […]

I just noticed a link to Clearification in a mail from one of my Microsoft friends. The new Vista viral marketing campaign had passed me by up to this point. Over here in the UK we don’t get much Saturday Night Live, or notice who writes for Conan O’Brien so, with a large dose of […]

In a post over this Easter weekend, Vinnie related some of some of his 1:1 Customer Service experiences and said:

“Most marketing books focus on the first 1: the customer. 3 recent customer service experiences brought home to me that the second 1: the individual provider is probably even more important. In our rush to apply […]

Over on AccountinWEB, Nigel Harris and John Stokdyk have been writing about Kevin Salter’s Accountant Power Tools - a subscription website providing gadgets and software advice for accountants. I understand John’s support of the idea, using Wired’s slogan “We waste our time so you don’t have to”. The service costs £6 a month, discounted to […]

While I was in and around AccountingWEB this week there were banner adverts at the top of the page asking me to “Talk to Sage“. This is a marketing campaign offering me free business guides and software information. After I registered at the site (because they want to capture my details as a lead before […]

Microsoft are hosting a 5 day Small Business Summit at Redmond from March 19 onwards. Forget the airfare, I think you should make time and attend. It’s free, but more importantly, you won’t need to travel and you can pick and chose which presentations you want to listen to. All of the sessions are available […]

Back last year at the Office 2.0 conference I was struck by the volume and overlap of web 2.0 products that have come on to the market in the last couple of years.  Amongst the ones that stand out are applications which address a specific, real world problem that most businesses have, but with an […]

Last week I was explaining about two initiatives from BT - their Marketplace for Saas applications, and Workspace collaboration solution.  They’ve just announce a third - BT Tradespace, and it’s free during their beta period.  Their site says: “Lots of businesses want to take their trade and marketing online and it’s a […]