Business Two Zero

A chronicle of superhuman courage, endurance and dark humour in the face of overwhelming odds - OR - Guerrilla tactics and business ideas in a world of Web 2.0, Software as a Service, and other technology innovations

Archive for the 'Media' Category

Too Much Personalization Can Backfire

by @ Wednesday, July 2nd, 2008. Filed under Marketing, Media

Via Merredith, the straight talking Mass Media Director of The Hoffman Agency who has just started blogging with a little clarity from Colorado, I was pointed to ReadWriteWeb highlighting research that shows that email personalization can backfire. A University of Illinois study confirms the common sense feeling that “personalized” marketing communication online can often make us […]

Jimmy Wales faces some HARDtalk

by @ Tuesday, January 1st, 2008. Filed under Open Source, Media, Wikis

Jimmy Wales, one of the founders of Wikipedia, was due to come and speak at the last London Wiki Wednesday. Sadly he cried off at the last minute saying he was under the weather, but he sent Alison Wheeler and Sue Gardner to speak on his behalf, and they did a great job (my late report […]

The Times Online 50 Best Business Blogs

by @ Sunday, June 17th, 2007. Filed under Blogging, Media

Rhys Blakely of Times Online writes:

“As the bloggerati continue to set the agenda Times Online provides the first full list of the 50 top blogs”

They’ve published a “work in progress” list of what they consider the 50 best business blogs,  They cover technology, media & marketing, and other industry sectors.  They’ve picked some obvious […]

AccountingWEB lukewarm on SaaS - why is that?

by @ Saturday, December 30th, 2006. Filed under SaaS, Practice Management, Media, Accounting, Irregulars

John Stokdyk refers to the great SaaS debate that we had earlier in the year within the pages of AccountingWEB in his IT Zone roundup of 2006.  He refers to Dennis Howlett and myself as evangelists for the topic, and their own David Carter, who thinks SaaS is all “just hot air”.  John thinks that: […]

AccountingWEB’s priorities on SaaS, search and leading the market

by @ Monday, October 23rd, 2006. Filed under SaaS, Media, Accounting, Search

Many of my UK accounting oriented readers are also AccountingWEB members (it’s free to register, although it would be better if the site was just open).  Last week they had a significant makeover, which has definitely improved the look and navigation of the site.  They’ve even added RSS feeds, although not as function rich as […]

Blogging - UK at tipping point and China set to top 60 Million!

by @ Sunday, May 7th, 2006. Filed under Marketing, Blogging, Media, Asia

There was an interesting piece on Friday from the BBC commenting on the state of the UK blogosphere: “The impact of blogging has reached a tipping point, argues Julian Smith, senior analyst at Jupiter Research.”The article goes on to say: “Anyone studying the media over the last […]

You can’t ignore Blogging in the UK

by @ Friday, April 21st, 2006. Filed under Blogging, Media, Networking

Two weeks ago, while I was visiting my Auntie Doris, a sharp but not particularly technically literate 78 year old, I explained blogging to her.  She was quite certain that the Internet would get in the way of her flower arranging, dress making, women’s institute and other activities, but she was definitely intrigued.  She just […]

The inexorable rise of the blog, social networking and participation

by @ Tuesday, April 11th, 2006. Filed under Blogging, Media, Ideas

Jeremy Thompson, probably the best news reader in the UK, would ask viewers on his Live at 5 show on Sky News to e-mail their thoughts on today’s stories to news@sky.com .  Now he is asking them to go to sky.com/news, look for JT’s Live at 5 Blog and post comments there.  Jeremy’s blog is […]

Wiki Wednesday at PwC

by @ Thursday, March 9th, 2006. Filed under Web 2.0, Media, Collaboration, Wikis, Ideas

Yesterday evening I attended my first Wiki Wednesday - a monthly gathering of people involved in, using, finding out about wiki technology.  My thanks to John Barben, who I think was writing his blog post which tells you who spoke at the event while he was waiting for his taxi in the foyer.  I did […]

A-Listers, M-Listers, T-Listers and Z-Listers

by @ Sunday, March 5th, 2006. Filed under Marketing, Blogging, Media, Ideas

Zoli Erdos linked to my post about use of Wiki technology (thanks Zoli), so I went across to check him out (lots of good material).  He’s commented on and linked in to a very interesting debate about the middle tier of our blogging community.  It’s well worth reading and following (and leaving a  link trail […]

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