Business Two Zero

 
For most people in business the toughest part of finding new business is cold calling, and that includes seasoned (don’t I mean old?) sales professionals.  I screwed up on one yesterday where I temporarily forgot the cardinal rule, which is to always put yourself in the other guys/gals shoes.  It always helps to prepare and […]

 
I don’t know about you, but I’m fed up with some organisation’s attitudes to “white papers”.  I regularly download white papers on a variety of topics, or to find out about what my competitors are doing and thinking.  Some are extremely good, but some examples I’ve downloaded recently from AccountingWEB campaigns and elsewhere have been […]

I took my kids to the Science of Aliens exhibition at the Science Museum in London the other day, and I was reminded of the power, and importance of capturing your audience’s imagination.  One of the exhibits, Zone 3 - Almost beyond imagination, had a distinct WOW factor with all of the people around me.  This […]

“This is just the kind of synergistic, customer-centric, upsell-driven, out-of-the-box, customizable, strategically tactical, best-of-breed thought leadership that will help our clients track to true north. Let’s fly this up the flagpole and see where the pushback is.”

“Why business people speak like idiots” is the name of a book by by Brian Fugere, Chelsea Hardaway, and […]