Starting a blog is one of the easiest ways you can get a web presence, either for you or your company. If you are inspired by some of the ideas on this page, you could be up and running within 30 minutes of reading this, and some of the options available wouldn’t cost you a penny. As with all things though, if you put more time and effort in, and maybe a little more actual investment, you’ll get more results.
Here is BTZ’s insider’s guide to Blogging. As well as linking to the various articles here on BTZ, I will provide links to a number of external resources and experts that should help make your blog more effective, covering every from writing content, to design and search engine optimisation.
Part 1 explains some of the background to the blogosphere and the reasons why you need to catch this wave.
Part 2 gives you more detail on why it is worth the effort and examples of the ROI.
Part 3 explores which platform you should choose for your blog.
Part 4 highlights some of the keys to success and links to some good resources and advice.
This article explains how and why I upgraded from Blogger to WordPress.
Other useful articles:
Hugh Macleod’s perspective on why corporate blogging works.
BTZ’s guide supplemental with 110 more ideas to make your blog better.
Dennis Howlett’s own blogging page with good advice on RSS and tagging.
Please mail me with any feedback or suggestions.
